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Panasonic touts tottering plasma display technology

By Stephan Ohr

SAN FRANCISCO — Engineers and executives of the Panasonic Technologies Co. hit the road this week to tout the advantages of plasma display technology over LCDs. They stressed the advantages of PDPs over LCDs in and viewing angle — especially with flat screen TVs larger than 37 inches.

Panasonic (Secaucus, N.J.), the consumer products division of Matsushita Electric Corp. of America, has been under pressure from critics over the longevity and power consumption of its plasma display products. It recruited Larry Weber, video technologist and former president of the Society for Information Display, to make the case for its PDP technology.

"Plasma is on the defense right now," confirmed Cliff Roth, a consumer industry observer, and manager of CMP's video and imaging design Web site. "As with incandescent lamps, the image brightness deteriorates over time. The plasma TV in your home never looks as good as the day you first bought it." more...

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