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Westinghouse Digital Reduces LCD TV Pricing Again in Final Holiday Shopping Days

Company Leads Industry With New Pricing - $1,099 for 27-Inch, $1,599 for 30-Inch LCD TVs

Westinghouse Digital Electronics, dedicated to making digital entertainment devices available to mainstream consumers, today announced another $100 price decrease on its largest LCD TVs -- $1,099 estimated street price (ESP) for the 27-inch (model # W32701) and $1,599 ESP for the 30-inch (model #W33001).

The company reduced the price of the same models by $100 just one month ago. Douglas Woo, president of Westinghouse Digital, said the price reductions are part of the company's plan to immediately bring price reductions in panel, component and assembly costs to its customers.

"This is the best time for consumers to purchase LCD TVs," said Woo. "The percentage drop in LCD TV pricing over the past three months will not be replicated again for some time."

"At Westinghouse Digital, we pride ourselves in the speed at which we can transfer reduced LCD TV production costs to our customers," Woo added. "It's part of our overall mission to provide the best digital displays at the best value and allow people to optimize their digital viewing experience, whether its HDTV, DVD movies or PC games."

Westinghouse LCD TVs are available at major consumer electronics retailers across the country, including Best Buy, The Great Indoors, J&R Music and Computer World, Boscov's, Cambridge Soundworks, Handy TV, Electronics Express, Rex Stores, American TV and Appliance, Cowboy Maloney, Stereo Advantage, Bernie's, Fred Meyer, Lack's Furniture and Famsa stores.

LCD TVs offer clear images, vivid colors, crisp resolution, and a thin flat-panel allowing wide viewing angles with a thin flat-panel design. In addition to visual enhancements, the capabilities include viewing broadcast, cable, satellite or HDTV programming, DVD or VHS movies, video games, Internet and PC access, and digital photo viewing. Advanced PIP (picture-in-picture) capabilities that enable consumers to size and locate the PIP screens or split screening viewing is also included.

About Westinghouse Digital

Westinghouse Digital Electronics is extending the 100-year-old Westinghouse promise into the digital age by making it easier for mainstream consumers to experience the excitement of the latest in digital entertainment. Through superior technology and design, the company offers consumers products that are reliable, easy-to-use and deliver the best value in digital entertainment devices. Westinghouse LCD TVs are available nationwide at more than 1,100 consumer electronics retail stores and other resellers. For additional information, please visit www.westinghousedigital.com.

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