LG to stage undercutting war in Taiwan’s LCD TV market in 2005
LG Electronics of South Korea recently vowed to bag the largest portion of Taiwan’s market for liquid-crystal display (LCD) television sets in 2005 with its undercutting strategy first on 32-inch wares.
LG Taiwan executives pointed out that LG would begin to assemble its 32-inch TVs in Taiwan and promote the products in accompany with pure South Korea-made TVs in Taiwan, in a bid to quadruple its sales to 20,000 systems in Taiwan next year. Industry watchers in Taiwan estimated LG to sell its TVs at around NT$40,000 (US$1,250 at US$1:NT$32).
Currently, Teco Corp. is the No. 1 supplier of LCD TVs in Taiwan, with sales volume of 28,000 systems, followed by Matsushita’s 16,000 systems. more...
