LCD TVs hold promise in home appliances
In an overheated home appliance market like Taiwan's, Sharp's LCD TVs are the company's major source of revenue.
It's estimated that in Taiwan, the yearly consumption of TVs, conventional types and flat panel display included, is around 1 million, said Hiroshi Kawana, vice president of Sharp Corporation Taiwan.
"Therefore, we believe LCD TVs hold a lot of promise for the home appliances market," Kawana said.
In fact, flat panel TVs are among Sharp's biggest hits, and have generated most profits for the joint venture company in Taiwan.
Sharp Taiwan was established in 1990, a 50-50 joint venture with Sampo Corp. According to Kawana, Sharp wants to expand its product marketing in Taiwan and needs to exclusively handle the Sharp brand. Taiwan entity is mainly an import company that ships the parent company's most advanced products to Taiwan.
Early this month, Sharp Taiwan unveiled its 45-inch LCD TVs, the largest-ever to be mass produced. With the improvement in technology as well as the reduction in production costs, Sharp is telling the world that larger-sized panels are no longer pie in the sky.more...
