Akai USA Launches New Advanced Display Television Models Featuring SRS Labs' TruSurround XT(R)
Akai Becomes Latest Major Consumer Electronics Company to Adopt SRS Labs' Powerful Virtual Surround Sound Technology
SRS Labs, Inc., one of the world's leading providers of advanced audio, voice and surround sound technologies, and Akai, a global leader in value creation of advance technologies for consumer electronics specializing in audio and video home entertainment products, today announced that Akai U.S. is featuring SRS Labs' TruSurround XT® virtual surround sound technology in its new advanced display products. SRS TruSurround XT is the next generation of TruSurround, which is the established standard for creating virtual surround sound from any type of audio material over only two speakers. The first products from Akai featuring TruSurround XT are advanced display television models including projection and LCD that are expected to begin shipping in the first quarter of 2005.
TruSurround XT delivers a premium virtual surround sound experience from any multichannel source over just two speakers or headphones, transforming any audio material, including mono, stereo or surround encoded, into breathtaking virtual surround sound. Two powerful audio techniques are included in TruSurround XT that further increase the quality of the audio experience. SRS Dialog Clarity(TM) improves dialog intelligibility during passages of movies where soundtracks have been mixed for cinema sound systems and loaded with the latest special audio effects. This patented SRS algorithm enhances signal clarity, thus dramatically improving dialog intelligibility. SRS TruBass®, a patented bass enhancement technology, delivers deep, rich bass over small speakers and headphones for improved low frequency performance up to an octave below the limitations of the speaker drivers. TruSurround XT and its predecessor, TruSurround, have been included in tens of millions of TVs, DVD players and other consumer electronic devices from dozens of companies around the world.
"Akai is a well respected brand name in consumer electronics and we are very proud that they chose to feature our virtual surround technology," said Lupita Ho, director of strategic IC platform development for SRS Labs in charge of the home entertainment market. "Our brand continues to build momentum as we continue to become a 'must-have' audio enhancement feature for consumer electronics products. The addition of a powerful name such as Akai is proof that our initiatives are becoming increasingly successful. We look forward to working with Akai on the launch of their upcoming products."
Akai has a large distribution network with retailers in over 40 countries on six continents and continues to grow through many more wholesale and retail distribution partners. Akai is a significant and familiar Japanese brand to the consumer, with a heritage of high quality and technologically advanced products. The company has taken further steps to these advancements with the adoption of the SRS technology for its products.
Rodney Rad, director of marketing for Akai USA said, "We are very proud that our products now have SRS Labs technology included. We are always looking for ways to provide better technology to our consumers. SRS is one of our many steps in accomplishing our goal."
For more information on licensing SRS technologies, contact sales@srslabs.com or call (949) 442-1070. To hear an online demonstration of SRS technologies, visit www.srslabs.com/Demonstrations.asp.
For more information on Akai products, contact Rodney Rad at rr@akaiusa.com of call him at (818) 702-2279.
About Akai USA
APH USA, LLC is the exclusive sales and marketing company for Akai home audio, home video, and home and portable consumer electronics products in the United States. APH is committed to creating the very best in home entertainment. APH will continue to strive to make products that are ahead of their time, products that will help consumers expand their creative horizons; products that will help facilitate the coming integration of sound, graphics and picture into new realms of home entertainment.
About SRS Labs Inc.
SRS Labs is a recognized leader in the advancement of audio and voice technology. The company works with the world's top manufacturers to provide a richer entertainment experience through patented sound techniques. SRS Labs' technologies can be heard through products ranging from televisions, flat panel displays, DVD players, mobile phones, car audio systems, headphones and notebook and desktop computers. The company also offers hardware and software tools to professionals and consumers for the creation, production and broadcast of content featuring SRS Labs' technologies. SRS Labs' wholly owned subsidiary, ValenceTech, is a Hong Kong-based semiconductor company that designs and sells custom ASICs and standard ICs to leading manufacturers worldwide. Based in Santa Ana, Calif., the company also has licensing representation in Hong Kong, Japan, Europe, and Korea. For more information about SRS Labs, Inc. please visit www.srslabs.com.
